UI / UX Design, eCommerce Strategy, Marketing Strategy

A personalized eCommerce experience that makes customers feel uniqueness

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CHALLENGE

The internet has commoditized even the most objects and flooded markets across different industries. As a result, consumers see less value in what they buy as brands opt for convenience over quality.

One of the industriesaffected by this shift is the luxury accesories. Even so, the practice of interior design has never been more popular. There’s a real desire from consumers to enhance quality of their accesories yet few brands willing to sacrifice mass production in the name of craft.

Ancora 1919, the world’s premier pen brand, looked to serve this need in the market. The team approached us with a vision for a digital experience that merged utility, thoughtful design, and inspiration to help the Ancora customer reach new heights.

Ancora On hover

APPROACH

Our strategic approach was to position the brand’s offering as service, not just product. Through improved utility and relevant content, we helped Ancora 1919 bring a personal touch to the accessories.

The new ancora1919.com reimagines an eCommerce platform as a digital showroom—an experience revealing brand values to customers’ individual tastes.

Ancora Product Page
Ancora Collection Page