Design Insights | Read Time - 7 Min Updated 06.05.2023

How to get your UI / UX design accepted on the first try in 90% of cases

Creating a user interface (UI) or user experience (UX) design can be a challenging task, and getting your design approved on the first try can be even more difficult. Here are some tips and tricks you can use to increase your chances of success

1. Diving into Client’s business / request:

The first step in projecting a successful, aimed to solve business challenges design, begins with understanding:

  1. The Client's business
  2. Target audience(-s)
  3. (Re-)design goals
  4. Client’s Preferences (References / Moodboards)

At PRIME all this is being prepared before first meet-up / call :)

2. Set the Brand Voice, choose archetype

Depending on your target audience and business Owner’s / C-level’s vision, set the brand voice that includes:

  1. Values (3-5 words)
  2. Character / Tone-of-Voice (3-5 words)
  3. Mission (A short and inspiring statement)
  4. Vision

This helps to set the unified communication across all channels so there will be consistent image in audience’s thoughts.

3. Project User Journey / Wireframe

Depending on Audience’s behavioral patterns, project User Journey that guides visitors to desirable actions and makes the journey simple, exciting and joyful.

4. Research and Inspire

Once you have a clear understanding of the business, audience(s), products/services, the next step is to conduct research and gather inspiration. This could include looking at similar designs, architecture, interior design, picturesque locations, music, e.t.c. Always keep in mind that your design must be at the intersection of the brand voice aimed at the target audience, so don't create brand gaps.

N.B. We don't mention competitor's design research, because here at PRIME we develop best-in-class flagships that set standards :)

5. Sketch and Brainstorm

Before you start designing, it's important to sketch out some rough ideas and brainstorm different concepts. This will help ensure that you're on the right track before investing time and resources in the actual design.

(always remember that you are designing for the audience of your client's business)

6. The road to perfection

Once you established a vision, it's time to start iterating and refining your idea. This involves attention to details, polishing, and improving until you have a final product that solves business’s / brands challenges and meets the Client's and audience’s preferences.

7. Present and get Feedback

In 90% cases, Client’s make an decision of “does it fits” in first second of design overview. The next step is simply briefing client on how Your design solves his challenges.

Don’t forget to have enough sleep before presentation. Trust me :)

N.B Best Practices for Design:

In addition to following these steps, there are also some best practices for design that can help ensure that your design is accepted on the first try. These include things like keeping the design simple, using hierarchy and contrast to guide the viewer's eye, and ensuring that the design is visually balanced, e.t.c.

It’s all about practice.

(About) PRIME™ Creative

PRIME™ Creative is a brand strategy and digital design agency that brings brands and culture together. With a belief that culture drives commerce, PRIME leverages shared values and ideals to inform strategy and design, creating experiences that inspire life and inspire action. With a growing client list, PRIME specializes in insights, strategy-driven and design-led company development, and digital innovation / user experience.